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Ballot Initiative Funding Disclosure

Wealthy individuals and organizations routinely spend millions of dollars on initiative campaigns.
In 2004, about $250 million was spent on 163 ballot measures in the 24 states that permit them. In 2002, special interests, corporations, advocacy organizations and individuals spent $173 million to promote or defeat 117 initiatives and referenda. A study of seven states found that over 57 percent of the contributions to ballot committees in 2002 were raised in amounts of $50,000 or more.1
Soft money, banned from federal campaigns, is now being diverted to state initiative campaigns.
The McCain-Feingold Bipartisan Campaign Reform Act banned large contributions to political parties. But as the Supreme Court ruling upholding that law observed, “Money, like water, will always find an outlet.”2 Former soft money donors are turning toward funding ballot measures because there are no contribution limits. These donors are attracted to initiatives not only to directly influence public policy, but also to influence candidate elections by increasing voter turnout and framing the overarching policy debate.3
Accurate and timely disclosure of ballot initiative funding helps voters make informed decisions.
The initiative process lacks the deliberative qualities of legislative lawmaking. Initiative voters don’t have the information that legislators receive from official reports, formal hearings and two-sided debates. Because titles and descriptions of initiatives on the ballot are often misleading, voters look at which groups support or oppose a measure when considering their vote. But in most states, donor disclosure requirements are woefully inadequate and fail to provide citizens with the identities of key initiative supporters and opponents.
Ballot initiative campaigns are usually subject to insufficient or infrequent filing deadlines.
Most state filing schedules fail to provide enough time for voters and opinion leaders to evaluate the money behind ballot measures prior to Election Day. The best state laws require regular committee reporting (CO, FL, OR, WA), while the worst laws leave voters in the dark about initiative campaign funders until late October (MI, NV, ND, OH, SD). Gaps in the filing schedule, particularly close to the election, substantially hinder full and accurate disclosure. Oregon is the only state that specifically requires finance reports during the critical signature-gathering period of an initiative campaign.
Organizations that work for or against ballot initiatives too often obscure their involvement.
Ballot committees are often deceptively named, and many state disclosure forms fail to link committee names to the ballot initiatives they support or oppose. In many circumstances, organizations are not required to register as ballot committees at all—even when they are the chief political force opposing a measure.
Ballot committees often disclose little information about their donors.
Many states fail to require two essential pieces of information about campaign contributors: occupation and employer. Without this information, voters cannot assess the economic self-interests of contributors. Furthermore, ballot measure donors increasingly funnel their contributions through 501(c)(3) and (c)(4) organizations and out-of-state entities in order to conceal their involvement.
Most states do not require electronic filing, making information virtually inaccessible to voters.
Only six states (AZ, CA, IL, MA, OH, WA) require ballot campaigns to file donor disclosure information electronically. Four states (AR, MT, OK, WY) fail to provide any disclosure information online. The rest offer at least partial online access. But, because disclosure agencies consider ballot measure reports a lower priority than candidate reports, the information posted is usually incomplete and late. Mandatory electronic filing would ensure more timely reporting and would require less work of understaffed disclosure agencies.
The Ballot Measure Campaign Disclosure Act would provide voters with essential information.
The Act requires
  • Every entity that spends $100 or more to support or oppose a ballot measure to register as a ballot measure committee, ensuring a full report of campaign spending by all parties.
  • Ballot measure committees to clearly identify their cause to the state enforcement agency before a ballot number or letter is assigned. After number or letter assignments, ballot measure committees must clearly disclose that designation and whether the organization is in favor or opposed.
  • Ballot measure committees to meet donor disclosure deadlines during the signature-gathering period, regularly during the campaign season, and for large contributions, within 48 hours of donations during the final weeks prior to the election.
  • Ballot measure committees to list occupations and employers for all donations of $100 or more.
  • Electronic filing of campaign funding disclosure information for ballot measure committees.
  • The state disclosure agency to make all electronic data easy to access, search and sort online.

This policy summary relies in large part on information from the Ballot Initiative Strategy Center.

Endnotes
  1. Ballot Initiative Strategy Center Foundation, “The Campaign Finance Reform Blind Spot,” 2002.
  2. McConnell v. Federal Election Commission, 540 US 93, 124 S.Ct. 619 (2003).
  3. Caroline Tolbert and Daniel Smith, “The Educative Effects of Ballot Initiatives in Voter Turnout,” American Politics Research, March 2005.
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